Who am I serving?

My approach to ‘content creation’ so far has been to just make and write about things that interest me, and share them with others.

But I’m re-thinking this after being introduced to the idea of a “Content Thesis” (on this course).

The idea is to define your approach to content creation with the ‘WHO-WHAT-WHERE-WHEN-WHY’ framework:

• Who are you making content for?

• What will you make (YouTube videos, blogs, podcasts, etc)

• Where will you share it (Substack? Personal website?)

• When will you share it (once a week? twice a month?)

• Why do you want to? And why will consumers benefit?

The answer should fit into the following sentence:

I will make [quantity] [content type] every [frequency] about [quality] [topic] for [audience].

When I tried to define my content for the last half of the framework I ended up with two different topics and audiences:

1. Accelerated skill and career development for part-time coders

2. Distilled cutting-edge insights for the healthtech-inclined

It’s interesting to me that I have two distinct audiences (albeit with some overlap). I don’t know whether this is good or bad.